Human & AI powered tools to improve
CRITICAL THINKING - DECISION MAKING - PERSUASION - NEGOTIATION
Insights & Publications
- Book: The Myth of Experience
- HBR, MIT, INSEAD, blogs
AI Projects
- Custom AI Assistants
- Games & Simulations
Workshops & Talks
Dr. Soyer is an Adjunct Professor of Decision Sciences at INSEAD.
Talk at Google on The Myth of Experience
Airbnb BBVA Continental EY Beam Suntory Google Grant Thornton Hermés ING Microsoft Pfizer Shell Tata Group TBWA The New York Times Turkish Airlines
Our collaborations include
"Emre understood our way of doing things, enriched our vision on data-based decisions, and provided applied ideas based on scientific evidence. Strongly recommended to deal with both known and unknown unknowns." - VP & Technical Fellow
"Challenges you to confront preconceived wisdom and best practices by offering compelling evidence on why decision making can so often go wrong. I would recommend to those who want to improve decision making, and learn how experience can cloud judgments." - Head of Solutions Architecture
"Interesting and inspiring! Challenges many assumptions and ideas that we take for granted in our daily and professional life, which dangerously end up trapping (or even worse misleading) our decisions." - Project Finance & Modelling Associate
"The Decision Professionals in Shell had two sessions with Emre on biased or distorted experiences and their impact on the business. Emre is a very enthusiastic and accomplished speaker. These sessions were very well received." - PVT Manager
"Eye opener! Very insightful for managers. You won't look at decision making the same way again." - Head of CSC - OSR - Sunflower EMEA
"Emre was extremely organised and consultative to ensure his training met our specific needs. He was able to keep a room full of 20 people from around the world highly engaged and entertained. I received nothing but positive feedback from all who attended. They felt inspired by a mixture of theory and practical actions they could put into immediate practice. Emre is fabulous to work with, and I hope to work with him again." - Executive Director, Int. Licensing Group
- Fantastic speaker! Really great at making it interesting and challenging thoughts and ideas. Charismatic, enthusiastic, accessible, extremely knowledgeable – very enjoyable and useful. Rarely have we learned such an enormous amount in such a short period of time having so much fun.
- Very interesting. Lots of conceptual material and very well balanced with good insights. Humorous and personal. Excellent, exciting, makes me think wisely and would recommend my teammates to attend one of his sessions.
- Emre is one of the best educators I have ever met. He has a masterful grasp of his subject, and used modern methods to translate the teachings. This is the gold standard of presenting a module.
- One of my favorites at INSEAD! Thank you for everything. Highly engaging, interesting, knowledgeable, funny and relevant. Very good combination of theoretical and research background as well as practical implementation.
- There are so many things that are instantly applicable to my organization and so many ideas and approaches that I can implement, trial and test. - Selected comments from INSEAD executive sessions
AI Feedback Machines
We have developed tools that use the AI latest models (voice and language) to provide personalized, applicable, and science-based feedback to decision makers and negotiators.
This allows them to
- Learn the correct lessons from their experience
- Understand their own nuances, biases, and strengths
- Receive advice to boost future creativity and versatility
Insights & Publications
The Myth of Experience, co- authored with Robin Hogarth, published by Hachette - Public Affairs (NY)
Experience is a great teacher... except when it isn't.
In this guide, learn how the past can deceive and limit us -- and how healthy skepticism can build a better world.
TRANSLATIONS
Our articles on business applications in Harvard Business Review and MIT Sloan Management Review.
Videos & interviews on The Myth of Experience in Talk at Google, iluli on Youtube, Range Widely.
AI Projects
We create simulations based on real world scenarios where decision makers can practice their skills, learn from immediate feedback, and engage actors with different approaches.
Try our custom GPTs for improved critical thinking and strategic decision making.
About us
Emre Soyer, PhD
Ipek Aktar, PhD
Behavioral Scientist
Adj. Prof. of Decision Sciences - INSEAD
Operations Partner
Content Advisor
Bora Alp Arat
Deverlopment Partner
Technology Manager
Scholarly publications in peer-reviewed journals and edited books.
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Hogarth R. M., & Soyer E. (2021). Regression to the mean: Experimental evidence and a proposed heuristic. Decision, 8(3), 133.
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Soyer, E., Pauwels, K., & Seggie, S. H. (2019). Big and lean is beautiful: A conceptual framework for data-based learning in marketing management. Review of Marketing Research, 16, 63-83.
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Seggie, S., Soyer, E., & Pauwels, K. (2017). Combining big data and lean startup methods for business model evolution. AMS Reivew, 7(3-4), 154-169.
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Hogarth R. M., & Soyer E. (2016). Kind and wicked experience in marketing management. Journal of Marketing Behavior, 2, 81-99.
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Soyer, E., & Hogarth, R. M. (2015). Learning from experience in nonlinear environments: Evidence from a competition scenario. Cognitive Psychology, 81, 48-73.
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Hogarth, R. M., Lejarraga, T. & Soyer, E. (2015) The two settings of kind and wicked learning environments. Current Directions in Psychological Science, 24, 379-385.
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Hogarth R. M., & Soyer E. (2015). Communicating forecasts: The simplicity of simulated experience. Journal of Business Research, 68, 1800-1809
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Hogarth R. M., & Soyer E. (2015). Providing information for decision making: Contrasting description and simulation. Journal of Applied Research in Memory and Cognition, 4, 221-228.
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Soyer, E. (2015) Uygulama ve Politika Gelistirme (Nudges and policy applications). In Neyse et al (Eds.) Iktisatta Davranıssal Yaklasımlar (Behavioral Approaches in Economics). Imge. (In Turkish)
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Hogarth R. M., & Soyer, E. (2015). Improving judgments and decisions by experiencing simulated outcomes. Neuroeconomics, Judgment, and Decision Making. Psychology Press.
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Hogarth R. M., Mukherjee, K., & Soyer, E. (2013). Assessing the chances of success: Naïve statistics vs. kind experience. Journal of Experimental Psychology: Learning, Memory and Cognition, 39, 14-32.
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Soyer, E., & Hogarth, R. M. (2012). The illusion of predictability: How regression results mislead experts. International Journal of Forecasting, 28, 695-711.
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Soyer, E., & Hogarth, R. M. (2011).The size and distribution of donations: Effects of number of recipients. Judgment and Decision Making, 6, 616-628.
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Hogarth, R. M., & Soyer, E. (2011). Sequentially simulated outcomes: Kind experience vs. non-transparent description. Journal of Experimental Psychology: General, 140, 3, 434-463.
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Soyer, E., & Hogarth, R. M. (2015). The golden rule of forecasting: Objections, refinements, and enhancements” Journal of Business Research, 68, 1702-1704.
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Soyer, E., & Hogarth, R. M. (2012). Response to commentaries on “The illusion of predictability: How regression results mislead experts.” International Journal of Forecasting 28, 719-721.
Contact us